Redesign Project

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Publications 2/3:   Redesigning The Lancer Ledger
Ms. Kohmuench’s Course Project
Possible Points: 1000

 

Objective:
bullet Students will redesign a sample Lancer Ledger with the goal of improving the design of the paper.

REDESIGN PROJECT: You will be working on assigned pages of an edition of the Lancer Ledger to improve the quality of the layout.  Prior to beginning the redesign project, you are to read completely a handout on Newspaper Design.

When you design, you DO NOT have to rewrite all the articles and headlines or take new photos, etc. The focus of this project is layout and design. You are NOT to use any layout previously used in the Lancer Ledger. To improve the quality of our newspaper, you must use your creativity skills.  You will present your pages, using the smart board.  

DIRECTIONS: The following sections must be included in your Redesign Presentation Proposal. You will turn in one copy to me prior to your oral presentation. A copy of your redesign will be given out to both Publications 1 and 2 students.

Section 1 (50 points)

bullet Identify the standing elements of design for the paper.
bullet Body Text: Font, size, leading, style, alignment
bullet Headlines: Font (identify serif and sans serif fonts), size, leading, style, alignment
bullet Subheads: Font, size, leading, style, alignment
bullet Bylines: Font, size, style, alignment, graphic
bullet Captions: Font, size, style, alignment, leading
bullet Lines around photos: Size
bullet Lines used for boxes: Size
bullet Drop caps: Size, font, style
bullet Pulled quotes: Size, font, style, graphic, leading, alignment
bullet Other styles such as Layout by, Photo by, etc.

* Please make sure that examples of all these items are included in your sample layouts.

Section 2 (700 points)

Redesign seven sample pages for The Lancer Ledger, a front page, beat sheet, double-truck feature pages (they use up two pages), editorial page, entertainment page, and a sports page. Make sure that all elements that you want to include are on the page.  (Note:  A design for the next edition can be done.)

bullet Front page design – 100 Points
bullet Flag: paper name, school name, address, phone, e-mail, web page address, volume & issue number, graphic and ?
bulletShould we include some of the above mentioned and how?
bullet Teaser boxes: graphic/photo/art, page number, copy
bullet Index: easy to read and accessible
bullet Sample layout & design
bullet Beat Sheet page design – 100 Points
bullet Brief boxes such as class news, cheers and jeers, etc.
bullet Other standing element(s) of your choice
bullet Sample page layout and design
bullet Sports page design – 100 Points
bullet Summary: produce a sample summary box
bullet Other standing element(s) of your choice
bullet Sample page layout & design
bullet Feature double-truck page design – 200 Points
bullet Double Truck: produce a sample design
bullet Other standing element(s) of your choice
bullet Sample page layout & design
bullet Entertainment page design – 100 Points
bullet Produce a creative section title for the following reviews:
bullet Book Review
bullet Music Review
bullet Restaurant Review
bullet Movie Review
bullet Internet Review
* All of these don't have to be on the same layout page. You may use additional pages.
bullet Produce a rating system for the reviews
bullet Other standing element(s) of your choice
bullet Sample page layout & design
bullet Opinion page design -100 Points
bullet Design a box that includes: editor names and/or photos, and write a Lancer Ledger staff policy on editorials
bullet Design a sample column title and produce a graphic
bullet Other standing element(s) of your choice such as an editorial cartoon
bullet Sample page layout and design

Section 3 (125 points)

Design and place 5 advertisements. The ads must be placed at the bottom of your sample pages and the size can be 1/8 page or 1/4 page.

bullet Select five businesses in our area that you wish to design a potential ad for.  A list of businesses to choose from will be posted in Room 412.  Put your name beside the business ads you want to design.
bullet We will be using your design ad with the next mailing to solicit ads from local businesses (a joint venture between FBLA and The Lancer Ledger).
bullet Each advertisement must include:
bullet A headline (not the name of the business)
bullet Body text
bullet Graphic/Art/Photo (5 points)
bullet Essential Information: Business name, address, phone, business hours, logo, etc.

* Please note that each ad is worth 25 points, therefore five ads are worth 125 points.

 

Section 4 (125 points)

Presentation to Class

Remember that creativity and originality are a major portion of any newspaper's design. Make special considerations when considering the following:

bullet Readability
bullet Interactive, user-friendly ideas
bullet Audience
bullet Good combination of copy/art/photo/sidebars etc.
bullet Organized Presentation

You will use PowerPoint to help in making the presentation to the class.  If time is a constraint, then you will be assigned which pages to present to the group.  Of course you must complete all pages!

Assessment:

bullet You will be graded using an extensive rubric that assigns point values to the successful completion of each section.
bullet You will be evaluated by members of the Lancer Ledger and instructors
bullet Projects may be judged by people not related to the publications class. They may include:
bullet other faculty members including art, marketing and English teachers
bullet administrators
bullet local newspaper reporters and editors 

Materials & Resources to use:

bullet Handouts
bullet PageMaker and Adobe PhotoShop
bullet Smart Board for the presentation (Including PowerPoint)
bullet Separate print out of pages for grading and handouts
bullet Copies of The Lancer Ledger
bullet Copies of other high school papers from around the country
bullet Copies of professional newspapers from the area and of national publications
bulletThe Internet
bulletTextbooks used in class
bulletLibrary research materials

Links to look at:

http://www.newspagedesigner.com/

http://www.newspagedesigner.com/art/sevenstrategies.pdf

http://www.newsdesigner.com/blog/
Check front pages of newspapers around the world at least twice a week.  Save pics of well designed front pages and write a brief description of why they are well designed.

http://www.brasstacksdesign.com/cdd/1_front.html
Examples of redesign of newspaper pages.

http://www.poynter.org/content/content_view.asp?id=73952

http://www.poynter.org/content/content_view.asp?id=73964

http://www.poynter.org/content/content_view.asp?id=73415

http://www.ronreason.com/simple/simple1.html

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