Color Brochure

InDesign Color Brochure

You are to research and create a color brochure on how the color you are assigned affects categories a through l below. Find pictures to use as backgrounds or to display on your brochure that depict the message you are trying to convey. An example would be using an ocean to show calmness with the color blue.

Be sure to use the following:

Color Resources

1. Borders around pictures.
2. Creativity
3. InDesign Special Features
4. No more than 3 different font families.
5. Text should be easy to read and the overall appearance of your brochure should be professional.

Click here for the Rubric

Sample Color Brochure

Be sure to use the resources provided for you in this web quest.

Use all concepts taught in the following tutorials:

Images and Microsoft Photo Editor

Placing a Graphic Inside Text

Working with Styles in Adobe PhotoShop

http://www.in-visions.net/PowerPoint/PhotoShop Actions.htm

Tips to keep in mind when designing your brochure!

Use color to focus attention on your main points and to improve the perception of quality.
Avoid trying to jam too much information into a small space. In good brochure
design, less is more.
Don’t overlook the value of white space to bring a clean look to your
design and to help accentuate key points.
For readability, consider using a serif type for body copy. Studies have shown
that serif type is easier to read. Sans serif type is good for headlines and subheads.
Limit the number of font families you use. Don't use more than 3 font families in
your brochure project.
Source: American Speedy Printing Centers

http://afterchaos.com/articles/index.php?ID=visualarchitecture

http://www.creativebehavior.com/index.php?PID=105

For the following categories, also consider different shades of the color you are assigned. For example: Yellow-Gold; Gray-Silver; Green-Lime; Pink-Bright Pink
Advertising	Products/Packaging of products
Displays/Visual Merchandising	Fashion
Personality	Psychology
Web Design	Perceptions
Ergonomics (room color, computer screen color, furniture, bridges, etc.)	Cultures (both in the United States and the World)
Sports Teams	Any other research you find that you feel is important to include in your presentation (i.e. art, visual merchandising, cartoon characters, buildings, energy consumption, etc.)
Language-both good and bad	Words that are associated with the color
Be sure to use the resources provided for you in this web quest.