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Informational / Promotional Brochure Created in Adobe InDesign

 

You are to research and create an informational/promotional brochure on your assigned topic.  Find pictures to use as backgrounds or to display on your brochure that depict the message you are trying to convey. 
1.  Borders around pictures.
2.  Creativity
3.  InDesign Special Features
4.  No more than 3 different font families.
5.  Text should be easy to read and the overall appearance of your brochure should be professional.
Brochure Design Tips

Tips to keep in mind when designing your brochure!

  1. Use color to focus attention on your main points and to improve the perception of quality.
  2. Avoid trying to jam too much information into a small space. In good brochure design,
    less is more.
  3. Don’t overlook the value of white space to bring a clean look to your design and to help
    accentuate key points.

  4. For readability, consider using a serif type for body copy. Studies have shown
    that serif type is easier to read. Sans serif type is good for headlines and subheads.
  5. Limit the number of font families you use.  Don't use more than 3 font families
    in your brochure project.
    Source: American Speedy Printing Centers

 Also check out and read the following articles:

http://afterchaos.com/articles/index.php?ID=visualarchitecture
http://www.creativebehavior.com/index.php?PID=105
 

Rubric  for the Informational Brochure

 Requirements

Points Possible

Points earned

Layout

Layout—Use of white space, spacing, balance, etc.

Use of colors

Choice of fonts

Overall brochure quality:  Easy to read, easy to follow and folds correctly

50

 

Graphics

Use pictures/graphics and a background, appropriately cropped, high quality, and matching overall theme

Additional graphics

Use of Photoshop to enhance  pictures/graphics

50

 

Text

Editing-punctuation, verb tense, sentence structure, sentence clarity.

Correct spelling

50

 

Creativity

How original and innovative is the work?

How well does the student apply his/her own problem solving skills?

How well does the student demonstrate knowledge of the programs used?

50

 

Information Presented

Accuracy of information

Sources cited

Information is complete

100  
Attitude/Participation

Did the student follow directions?

Did the student show a positive attitude throughout the project?

How well did the student handle classroom responsibilities?

Did the student use time wisely?

Did the student search for and follow suggested links?

50  

 

TOTAL

 

300

 

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