- Use color to focus attention on your main points and to
improve the perception of quality.
- Avoid trying to jam too much information into a small
space. In good brochure design,
less is more.
-
Don’t overlook the
value of white space to bring a clean look to your design and to
help
accentuate key points.
- For readability, consider using a serif type for body
copy. Studies have shown
that serif type is easier to read. Sans serif type is good for
headlines and subheads.
- Limit the number of font families you use. Don't use
more than 3 font families
in your brochure project.
Source:
American Speedy Printing Centers