Final Project
Business Department
Multimedia Presentations
You are to create your own division of a major
corporation in which you will introduce a new product to add to their
existing product line.
Your web site should
include the following pages:

In the
marketplace of a consumer-oriented society, producers search for effective
means of differentiating their products in a positive way from their
competitors' products. They also look for additional products to add
to a current product line. The level of sophistication in achieving
the desired identity has increased substantially. Today, companies
employ market researchers, product developers, and advertisers to attain a
competitive edge in introducing a new product.
As members of a marketing team, advertisers
(both print and video), product developer, package designer, and web
master, you are to come up with a new product to add to an existing
product line of the corporation you choose. You are to research the
corporation including existing product lines, financial stability,
locations throughout the world, and any other pertinent information to
get a clear foundation on what the company is all about and where they
are going with their products in the future. You are to research
the competitors to see the similar products they offer, media used for
advertising, features of the product, pricing and target markets.
For the new product introduced you are
to develop the following:
1-Logo
2-Print Advertisement--Using Adobe Photoshop (take a look at sample
magazine
advertisements before beginning your design)
3-Coupon for a special discount or buy one get one free etc.
4-Commercial--Using Adobe Premiere
5-Web Site
NAME: _______________________________________
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CATEGORY |
Points
Available |
Not
Evident |
Good |
Very
Good |
Excellent |
Points
Received |
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Product
Design/Logo
Does the color
covey the message to the consumer?
Is the product
design sleek?
Are the four
elements of design used?
Are the
techniques taught in Photoshop used (blending options, selection
tools, styles, filers, etc.) |
50 |
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Product Coupon
Does the coupon
clearly convey the savings with use?
Does the coupon
match the design of the product, ad and web site? (colors used)
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50 |
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Adobe PhotoShop-Advertisement
Did the ad convey the intended message?
Was the coupon well designed and
easy to understand? |
100 |
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Adobe Pro Commercial
Did the commercial convey the intended
message by using effects, transitions, sound and titles? |
200 |
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Web Site
Was the navigation easy to follow and
did all links work correctly?
Was the theme changed to match final
product design? |
100 |
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Attitude and Group Participation
Did Student use class time wisely?
Did student show a positive attitude throughout the project?
Did student cooperate and work effectively with group? |
200 |
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TOTAL NUMBER OF POINTS: |
700 |
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