It is a known fact that you have less than four seconds to catch your audience’s attention and the quickest form of non-verbal communication is color.  

    Color is an integral part of our day-to-day survival.  Red stop signs, yellow yield signs, a green traffic light, a white police car, a red fire engine, and a yellow school bus are objects that we must identify quickly and the way to do it is through color.

    Web designers, graphic artists, desktop publishers, advertisers, and multimedia specialists who understand the psychology of color and know how to use it are at the top of their craft.

            In marketing, the proper use of color psychology is important in the following areas:

            1.         Graphic images and brand names

            2.         Packaging of products

            3.         Product displays

            4.         Advertising:  web sites, print ads,   billboards and videos

            5.         Company logos

            6.         The product itself

            One must understand the psychology of color before designing web sites, PowerPoint presentations, brochures, flyers, videos and displays.  Also, an understanding of the cultural significance of color is important in a global economy. So come on in and welcome to the world of color!